Geoforce Moving Headquarters From Coppell to Granite Park V in Plano


PLANO, August 13, 2018 – Geoforce, a world leader in providing global traceability solutions for field equipment, is expanding its North Texas headquarters and moving from Coppell to Granite Park V in Plano. The company has leased 13,500 square feet in the new building, up significantly from the 9,000 square feet it currently occupies. The new headquarters will house approximately 60% of the company’s global staff and serve as meeting and training space for customers.

Founded in 2007, Geoforce combines a cloud-based software platform with rugged GPS tracking devices and global satellite and cellular networks to provide global traceability and track and trace solutions to the field operations of intensive industries like oil & gas, construction, agriculture, mining and transportation and logistics.

Geoforce has grown from a small startup to a market leader, tracking more than 100,000 field assets for more than 500 customers in 70 countries. The company experienced 30% growth in its subscriber base in 2017 and expects to continue at that pace over the next few years.

“As an innovation-driven company, Geoforce is always thinking many steps ahead, whether in our product development or in how we enhance our employee experience,” said President & CEO James MacLean. “Our tremendous growth has only been possible because of our team. So we wanted to build something that would help them be productive and engaged, while having a fun time. Being in Granite Park and immersed in the energy of the greater Legacy area will do just that.”

Geoforce was represented in its commercial real estate search and lease by Robbie Baty of Cushman & Wakefield and Grant Pruitt of Whitebox Commercial Real Estate.   has provided design and architectural services. The company will occupy the top (12th) floor of Granite Park V, the newest multitenant office building in Granite Park, a mixed-use development at the Dallas North Tollway and State Highway 121 in Plano.

“As the company has evolved, its leaders recognized the need to attract top talent to support its continuing growth,” said Robbie Baty, Executive Director of Cushman & Wakefield. “A move to Granite Park supports expansion plans, gets them closer to that knowledge-worker base, and provides the amenities and environment they want for their employees.”


About Geoforce

Geoforce was founded in 2007 with the simple belief that the chaos and pain of field operations could be alleviated with technology. Since 2007, our mission has been to build the largest global network of connected field assets to provide operational intelligence to companies involved in field operations around the world. Combining a cloud-based software platform with rugged GPS tracking devices and global satellite and cellular networks, Geoforce’s Track and Trace solutions include asset location and retrieval, rental invoice auditing, service delivery verification, equipment maintenance alerts, and many others. Geoforce is currently deployed in 70+ countries with 500+ customers. For more information, visit

About Cushman & Wakefield

Cushman & Wakefield is a leading global real estate services firm that delivers exceptional value by putting ideas into action for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with 48,000 employees in approximately 400 offices and 70 countries. In 2017, the firm had revenue of $6.9 billion across core services of property, facilities and project management, leasing, capital markets, advisory and other services. To learn more, visit or follow @CushWake on Twitter.

About Granite Properties

Granite Properties is a privately held commercial real estate investment, development and management company founded in 1991, with offices in Dallas, Houston, Atlanta, Denver and Southern California. It has completed more than $6.8 billion in real estate transactions and more than 26 million square feet of real estate development and acquisitions. Granite focuses its expertise, business approach and financial resources to help their customers, communities and their people flourish through the places it creates. Granite, a NREI Top Office Owner, has been named as one of FORTUNE’s Best Workplaces for six consecutive years.  For more information, visit

2018-10-03T09:09:15-05:00August 13th, 2018|In the News, Press Release|